
A BBC article a few days ago was entitled South Asia hit by sugar shortages. I learned that India is the largest consumer of sugar in the world, and that people in India and Pakistan were seriously outraged by the shortages of sugar in the days previous to the beginning of Ramadan: don’t mess with my sugar! I didn’t think that some people would be compelled to rebel because there isn’t enough sugar to go around. It seems that sugar cubes were invented around mid 19th century in Moravia as a matter of convenience. Early domestic sugar was formed into loafs that one had to cut to get a small amount of crystals, and that was messy and inconvenient. Sugar cubes were easy to store and count, and provided the right amount of sugar in an easy way. It interests me to think about this as an objectification of a raw material; sugar crystals are formless and need to be contained. Forming them into cubes, puzzle pieces or fancy chocolate-shaped units is a process of forming the amorphous. This improves handling, hygiene and quantity control. But, does the shape matter? Is the cube the best form for a sugar cube? The examples in the image above have to do with marketing rather than design. An interesting design competition would be: finding the right form for the sugar cube, the main problem being the relationship between form and volume (amount of sugar per serving).


