Another readable symbol, this time in full color. ColorCode is the next generation of code. A ColorCode is a small multicolor square that allows you to go places, that is, through the lens of your cell phone camera. Say you see a poster for an intriguing movie. In the corner, a small multicolor icon. You point your mobile phone at it. The camera in your phone reads the ColorCode symbol printed on the poster. The ColorCode contains information provided by a server. The server then sends data to your phone in the form of content, perhaps a movie trailer, MP3 or image files, etc. This all happens instantly, in a zip. Bar codes reinvent themselves quickly these days, but scanning is slowly becoming obsolete. Taking out your cell phone and focusing your camera on a small splotch of color at the corner of a magazine article, or a TV program, to access up-to-the-minute information or media content is the way in Japan and Korea these days, and will probably be in the rest of the world soon. So it claims the ColorZip company website: its home page is surprisingly dull and under-designed, and offers just three links: Korea, Japan and South East Asia. That is the geography of ColorCodes so far. ColorCodes can be designed, breaking away with the tyranny of the black and white lines of standard bar codes or the duotone circularity of ShotCodes: customization of individual experiences through the lens of a mobile phone.
