
According to a recent article from the BBC baseball caps, as we know them today, originated in 1954. The style is called 59Fifty and remains the official cap for baseball players. It is a mystery how 59Fiftys have become an almost universal must wear item for an array of social subgroups: from urbanites to politicians, from movie directors to cool wannabes. There are two prevailing variations of the baseball cap: the rather tall, boxy version, the one grandpas and farmers wear –envision the John Deere logo; and the snug version made out of a soft crown of six or eight triangular sections of solid-color wool fabric, usually the truly fashionable item. Cap visors are reinforced with an insert of a stiffening material such as buckram or plastic. The functionality of the cap is rather parabolic: while the rim of a hat –a Panama hat, for instance- goes around to protect the full head from the sun, the visor of a cap only protects the face of the wearer: while hats are spatial, caps are eminently frontal, with the visor acting as a pedestal for the message sewn in the front of the cap, be it the emblem of a sports team or a corporate name. This communication aspect of the caps has taken over any other design consideration: caps are what they communicate –just like printed T-shirts are a moving advertisement before they are a garment- and their functionality is minimal. Still cool?


