
The concept of Chindogu is not new but it is still as relevant as when it was created, back in the 80s, by Japanese inventor Kenji Kawakami, when he started collecting useless ideas, objects that existed at the edge of reason, as he put it. Although the history of patented devices is full of absurd contraptions that are, in essence, closer to a materialized joke than to an object, the Japanese term Chindogu has a more complex meaning than its literal translation of “unusual implement.” Kawakami published a book called “101 unuseless Japanese inventions” -where unuseless refers to things that are not useless in an absolute way but are not useful either. These unuseless contraptions are utterly hilarious and hopelessly ad-hoc. The type of problem-solving (or unsolving) that characterizes chindogu focuses on the insignificant moments of the everyday. Balancing humor and embarrassment, chindogu objects are one-liners, things that would respond to: get it? and after that would immediately lose their charm, fade away and quickly be forgotten. One could criticize that these objects are a waste of energy, materials and printed pages, truly post-modern. Yet, there is something powerful in the idea of recuperating silly ideas and giving them a chance, in the same way we recuperate a plastic container and find a new use for it so that it won’t be wasted. Clearly the strongest aspect of chindogu is its potential to become an instrument of social criticism, rather than a context-based trend.






















